Nike told Lead Stories in a March 29, 2021, email that the company did not collaborate on the "Satan Shoes" venture between recording artist Lil Nas X and MSCHF, a business focused on making products go viral.
The shoes, which went on sale March 29, 2021, for $1,018 a pair, are refashioned Nike sneakers.
Nike told Lead Storis that it had filed "a trademark infringement and dilution complaint against MSCHF ... related to the Satan Shoes ... The Satan Shoes were produced without Nike's approval or authorization, and Nike is in no way connected with this project."
The customized Nike Air Max 97s are decorated with devil-inspired themes, including what the Satan Shoes website says is one drop of human blood.