Pornhub, the pornography website, reported in 2016 that Southern states tend to have slightly higher percentages of viewers watching male gay porn than the rest of the country.
Its tracking found that the District of Columbia, New York, Florida, Mississippi and Louisiana had the highest percentage of visitors to the sites’ gay male content. The southern U.S. was generally more likely to view gay male content than the Northern U.S. The study excluded lesbian porn, which the site associates mostly with straight viewership.
Seth Stephens-Davidowitz, a sociologist who conducts research based on Google searches, concluded that there are many gay men in the U.S. who have not come out. The number of internet searches for gay porn is similar across the country, but the proportion of openly gay men is not, he concluded.