Johns Hopkins University in August produced a set of recommendations for public health authorities covering many aspects of distributing vaccines against COVID-19, then still under development. The plans make no mention of any paid endorsements by celebrities.
The report puts forward an ethics framework for initial vaccine allocations, including candidate priority groups. It calls for “engaging a diverse array of stakeholders from different communities” to increase public trust in the vaccine, as well as publishing transparent safety data and eliciting public input about safety concerns.
Former Presidents Clinton, Bush and Obama have each agreed to publicly receive the vaccine in order to promote trust in its safety.
The U.K.'s National Health Service is considering enlisting celebrities and influencers in its own vaccine distribution plans, according to media reports.